Monthly magazine Men's Fitness to launch in new territories

Mark Sweney reports in The Guardian that Dennis Publishing is looking to capitalise on the boom in the men’s fitness market by striking a deal to expand monthly magazine Men’s Fitness into a number of international markets. Dennis has struck a deal with American Media (AMI), the publisher of titles including National Enquirer, Flex and celebrity news title Star, to develop Men’s Fitness into an “international power brand” targeting markets where fitness and active pursuits are growth sectors. Dennis will be hoping to emulate the success the title has seen in the UK which, against a backdrop of mostly dire ad […] Read more »